Licenses Comparison

 

 

 

Item

Standard License

Extended License

Items for print

 

Outdoor advertising (banner, panel, billboard, light box, etc.)

Allowed

Not required

 

Indoor advertising (POS materials, advertising or information leaflet, flyer, wobbler, stopper, giveaway, window dressing, etc.)

Allowed

Not required

 

Advertising in a newspaper or magazine

Allowed

Not required

 

Product packaging (pizza box, TV set packaging, etc.)

Allowed

Not required

 

Gift wrapping (except for resale or distribution)

Allowed

Not required

Gift wrapping for resale or distribution

Prohibited

Allowed

 

Label (on a bottle of drink, cream jar, shampoo, etc.)

Allowed

Not required

 

Product wrapping (for candies, chewing gum, etc.)

Allowed

Not required

 

Cover or illustration of a book, magazine or newspaper

Allowed

Not required

 

Book, magazine or any other printed media for resale or distribution, which consists of illustrations for over 50% of the volume

Prohibited

Allowed

 

CD/DVD cover or print (incl. for resale or distribution)

Allowed

Not required

 

Business card

Allowed

Not required

 

Poster or postcard (except for resale or distribution)

Allowed

Not required

Poster or postcard for resale or distribution

Prohibited

Allowed

 

Calendar (except for resale or distribution)

Allowed

Not required

Calendar for resale or distribution

Prohibited

Allowed

 

Folder (except for resale or distribution)

Allowed

Not required

Folder for resale or distribution

Allowed (only if file plays minor role)

Allowed

 

Notebook or diary (except for resale or distribution)

Allowed

Not required

Notebook or diary for resale or distribution

Allowed (only if file plays minor role)

Allowed

 

Sticker (except for resale or distribution)

Allowed

Not required

Sticker for resale or distribution

Prohibited

Allowed

 

Pen or pencil (except for resale or distribution)

Allowed

Not required

Pen or pencil for resale or distribution

Allowed (only if file plays minor role)

Allowed

 

Other stationery (except for resale or distribution)

Allowed

Not required

Other stationery for resale or distribution

Allowed (only if file plays minor role)

Allowed

 

Interior design (except for resale or distribution)

Allowed

Not required

Interior design for resale or distribution

Prohibited

Allowed

 

Artwork or masterpiece of art (except for resale or distribution)

Allowed

Not required

Artwork or masterpiece of art for resale or distribution

Prohibited

Allowed

 

T-shirt or some other item of clothing (except for resale or distribution)

Allowed

Not required

T-shirt or some other item of clothing for resale or distribution

Prohibited

Allowed

 

Board game or entertainment product (except for resale or distribution)

Allowed

Not required

Board game or entertainment product for resale or distribution

Allowed (only if file plays minor role)

Allowed

 

Cup, mug or glass (except for resale or distribution)

Allowed

Not required

Cup, mug or glass for resale or distribution

Allowed (only if file plays minor role)

Allowed

 

Mouse pad (except for resale or distribution)

Allowed

Not required

Mouse pad for resale or distribution

Prohibited

Allowed

 

Playing cards (except for resale or distribution)

Allowed

Not required

Playing cards for resale or distribution

Prohibited

Allowed

 

Keychain (except for resale or distribution)

Allowed

Not required

Keychain for resale or distribution

Prohibited

Allowed

Items for web or digital use

 

Television, video or online advertising

Allowed

Not required

 

Publication on website or blog (in articles or news for illustrative purposes only)

Allowed

Not required

 

Online advertising banner (except for resale or distribution of banner templates)

Allowed

Not required

Banner template for online advertising for resale or distribution

Prohibited

Allowed

 

Website or webpage design (except for resale or distribution of website templates)

Allowed

Not required

Website design for resale or distribution

Prohibited

Allowed

 

Desktop wallpaper (except for resale or distribution)

Allowed

Not required

Desktop wallpaper for resale or distribution

Prohibited

Allowed

 

Screensaver (except for resale or distribution)

Allowed

Not required

Screensaver for resale or distribution

Prohibited

Allowed

 

Software for a PC or mobile device (except for resale or distribution)

Allowed

Not required

Software for a PC or mobile device for resale or distribution

Allowed (only if file plays minor role)

Allowed

 

E-card or e-mail (except for resale, distribution or bulk mailing)

Allowed

Not required

E-card or e-mail (or template) for resale, distribution or bulk mailing

Prohibited

Allowed

 

E-book (except for resale or distribution)

Allowed

Not required

E-book for resale or distribution

Allowed (only if file plays minor role)

Allowed

 

PowerPoint, Flash and other presentations (except for resale or distribution)

Allowed

Not required

PowerPoint, Flash and other presentation template for resale or distribution

Prohibited

Allowed

 

Film or video clip (except for resale or distribution)

Allowed

Not required

Film or video clip for resale or distribution

Allowed (only if file plays minor role)

Allowed

 

Any other digital design (except for resale or distribution)

Allowed

Not required

Any other digital design for resale or distribution

Allowed (only if file plays minor role)

Allowed

 

Any other template for resale or distribution

Prohibited

Allowed

 

Logo or emblem that will NOT be officially registered as a trademark or service mark

Allowed

Not required

Logo or emblem that will be officially registered as a trademark or service mark

Prohibited

Prohibited

 

Note: For web and digital use, the maximum size (resolution) of the file should not exceed the display resolution of the intended viewing device.